Would you like investment with that?

A wealth of food retail experience – plus some good old fashioned capital – are the ingredients behind Inkuberra, a new investment fund.

Director Antony Morell – currently an active investor in Spudbar – told Trader Plus the new investment fund brings together the talent of Simon McNamara (of Boost Juice and Grill’d) and Rod Young (also formerly of Boost).

“We think through experience that a lot of early stage ventures, while they might have a great concept and even maybe have a huge number of customers, will face a large number of issues coming at them that they have to navigate while their window of opportunity is open,” Morell said.

Young said the investment model would service a significant gap.

“These businesses require small parcels of capital for targeted business building initiatives and cannot typically be well supported by formal venture capital or bank lending,” he said. “Unlike typical angel investing approaches, Inkuberra brings the tangible benefits of real business incubation. We are not retired veterans winding down from careers in big corporations, or passive investors looking for easy returns. We are young and hungry business builders who have developed a proven formula for growing multi-site ventures.”

Advocating a more active role for the shareholder, Morell said Inkuberra would be looking to inject intellectual capital into the projects it invests in.

“We’re looking to invest our capital in the future category leaders within the food retail business and build wealth for those owners and in the process build wealth for ourselves,” he said. “We know young companies need money, so we have money to contribute, but we also know that more importantly it is not money that sends them down the drain, it’s the experience to navigate a whole series of potholes.”

The ideal candidate for Inkuberra would be a business which has been established for at least a year and has proven profitability.

“Often the business has demonstrated good growth but is constrained by lack of experience in the face of new circumstances and perhaps has exhausted its capital base and borrowing ability,” Morell explained. “We have a pretty simple investment criteria to validate the concept, model and management but most importantly we look for smart people with a clear vision and a burning desire to create something extraordinary.”

 For more information: www.inkuberra.com