Profiles
Successful entrepreneurs and industry leaders
A Grand Experience
After just a few years in Australia, Caroline Evans has been nominated for Telstra Businesswoman of the Year and taken DemoPlus to a whole new level in customer experience. She speaks with Jonathan Jackson about her passion for marketing.
Taking a no bull approach
Practical, determined and strong of will are the characteristics that define someone born under the Taurus sign and when you speak with Sharon Williams, founder of Taurus Marketing.
Paul Sadler: In the deep end
For Paul Sadler business was never an issue of sink or swim. It was an issue of survival and growth, writes Jonathan Jackson.
Life’s a treat
What does a man do when he is restrained from the profession he knows and loves? He starts his own franchising empire. Jonathan Jackson speaks with Stan Gordon, the man behind Cold Rock, the Nut Shack, Mr Whippy and Pretzel World about building successful franchises.
Arnold Shwarzenegger: Only the strong survive
Arnold Schwarzenegger stands as one of the few individuals who has ventured into a variety of fields including real estate, business, cinema, bodybuilding and politics and made his mark in each, writes Kritika Seksaria.
Life’s a treat
What does a man do when he is restrained from the profession he knows and loves? He starts his own franchising empire. Jonathan Jackson speaks with Stan Gordon, the man behind Cold Rock, the Nut Shack, Mr Whippy and Pretzel World about building successful franchises.
Lachlan Murdoch: The media between us
Has Lachlan Murdoch seen something in media that his father hasn’t? Jonathan Jackson analyses Lachlan’s grab for media power.
Love is in the share
Sharing is caring and there is no greater care given to a business developed with passion. WCM spoke with Kate Tiller, one of three founders and the managing director of lovetoshare, a website inspired by mama’s old favourite recipes.
Inclusion creates success
When Diana Ryall AM resigned her position as CEO of Apple Australia, she left to dedicate her time to empowering professional women. Diana speaks with Jonathan Jackson about confidence, resilience and women in business.
Use the force, Lucas
The biggest news to come out of Hollywood recently is not the extravagance of Angelina Jolie’s wedding dress, but the sale of Lucasfilm to Disney.
Finger on the pulse
Finding the right organisational fit is difficult when you’re looking for specific values that only you can satiate. WCM speaks with in-demand marketing expert Lauren Brown about building a business based on value requirements.
Grill'd
A focus on branding and customer experience has been critical to the success of Grill’d, according to managing director and founder Simon Crowe
SPANX you very much
Although we are about to debunk the rich list myth, or more specifically the mythical numbers on the various rich lists, there is no doubt that many of those listed deserve to be there. In the first of our self-made woman series we take a look at Forbes youngest female billionaire, Spanx creator Sara Blakely. Her story should be used as a case study for any aspiring business owner.
The whole world in his hand
The expression ‘larger than life’ is reserved explicitly for personalities such as Clive Palmer. Palmer is the ultimate entrepreneur: canny, opinionated and always looking for the best way forward, writes Jonathan Jackson.
Laughing all the way to the bank
Pete Crofts has found a way to convert chuckles into cash – now he’s looking for others to share the laughs.
If the shoe clicks
Online footwear retailer Shooii is set to go live wit a focus on unmatched customer service.
Toy Story
Beans and garbage have paved the path to success for Manny Stul and his innovative toy company Moose Enterprise.
Harnessing mob power
Selling 50,000 games of tenpin bowling in 24 hours is all in a day’s work for Living Social chief executive Colin Fabig
A deep breath
John McGrath was going to be a footballer before his lungs collapsed and left him wondering what to do with his life...

