Ken Morgan doesn’t mince words when talking about living life tough. Not many people know that the former face of Toyota slept on a park bench in Kings Cross when he was 16. They don’t know that his father consistently questioned his intelligence and abilities; that he flunked out of every school he attended and that he considers himself to be only semi-literate (though that is highly arguable). Nor do they know that his mother died young when she was the only support he had, or that he fell into a crowd full of crims, who he says are “probably now all dead.”
Morgan’s childhood was far from entrepreneurial; it was based on survival. His seven brothers and sisters were living their own lives and his father had gone to live in a Lyon’s Hotel in Melbourne suburb Armadale. That left him with no place to live, so he found a boarding house and lived his life, disappearing for a week at a time finding ways to survive, running dances at dance halls with his criminal friends and making a buck.
That journey took him to Kings Cross, where he found a cosy park bench to lay his hat. Kings Cross usually isn’t the place to experience a life changing moment, but that is where Morgan was forced to see what he had become. “I had a flagon of wine and a park bench and this ‘copper’ leaned over me and said, ‘You’re a vagrant, you’re off’. I pulled ten bob out of my shoe and said ‘nope, vagrants don’t have money’ and went back to sleep, but he took hold of my brain, told me to get on with my life and said the most touching thing ‘What would your mother think of you now?