A prospectus with a difference
Children advocacy charity Bravehearts has embarked on a fundraising effort with a difference to ensure its ongoing survival
Charities embarking on eye-catching and attention-grabbing fund raisers is not new, but Bravehearts is hoping its latest appeal to the corporate community will ensure its ongoing success.
The organisation's Prospectus to ProtectUs seeks to engage corporate donations to the Bravehearts Foundation Fund.
Aimed at philanthropic investors of any size, it goes a step beyond the traditional donation by allowing stakeholders to participate in the long-term success of the charity.
The dividentd is realised "through a greater capacity to educate, empower and protect Australia's children".
Bravehearts patron Karl Morris said the initial money will be conservatively invested in fixed-interest, with investments in equities not made until the fund reaches more than one million dollars.
"The protection of capital will be the main driver of the fund," he said.
"We are seeking to raise $500,000 a year for the fund as a minimum, with a target of $10 million over the next five years. This is an investment in the future of Australia's children and therefore a long-term investment approach will be taken."
Each stakeholder will receive a stakeholder certificate, newsletters and update on the work their tax-deductible donation is delivering to Australian children.
For more information: www.bravehearts.org.au