Advice
Tips and tools from industry experts
Back to basics
There’s a lot of fancy marketing terms and schemes thrown around, but remembering the basics will give you the best results, as Bret Thomson discovers
The colour of money
You’ve got a great brand: strong products, good slogan, high visibility and recognition. But what is it worth? Story: Chris Jackson
The virtue of modesty
Grattan Institute director of productivity growth Saul Eslake sees Australia easing into the new post-GFC economic conditions
VCs versus Angels
VC and Angels have long been known as valuable sources of funding for entrepreneurs looking for some extra cash to start or expand their business ventures. But how do you know which financial guardian to approach?
Jump start
This year may be a year when many people are made redundant but it will also be the year in which many people take advantage of these circumstances to go out and start their own business. If you’ve been waiting for the right time to follow that dream, 2009 might be the time to do it. Lauren Hamilton looks at why a jump-start is a great way into entrepreneurship – and why a recession is a terrific time to do it.
Strategic thinking in tough times
Has this economy got your attention? Want to know what to do about it in order to get your business back on top? Andrew Phillips offers some strategic solutions
Venturing forth
For years, venture capital has been helping early-stage, high-potential growth companies expand by financing their future. But with the collapse of the global economy last year, a large chunk of that money has dried up, resulting in a lack of liquidity for the VC market. So what does the financial crisis mean for the growth and development of new business ventures? And are there still oases to be found in the financial desert? Venture capitalist Nicholas Assef, founder of Lincoln Crowne, explains why hope is not lost.
Business abroad
Despite the doom and gloom, investment opportunities still remain in the US. Austrade's Gerard Seeber looks at how you can actually take advantage of the current conditions to break into business in the lucrative North American market – and the best industries to break into.
How much further can the Australian dollar rise?
GFT director of currency research Kathy Lien says new home sales figures for October could shift the AUD/USD market
The battle between active and passive managers
You beta make sure your alpha is worth what you are paying for, argues RaboPlus Australia and New Zealand investment manager Tim Hewson
Franchisor vs Franchisee?
Telco in a Box managing director Damian Kay says there are several steps to producing successful – and less stressful – business relationships within franchises
Rebel with a cause: marketing tips to turn it around
Bigger risks bring greater rewards in marketing as well as business, as author Mal Emery explains
Live from the Woodstock of Capitalism
Golden Age Financial Services director Alex Jamieson trekked to Omaha, Nebraska for the legendary Berkshire Hathaway annual general meeting
Hitting the target
Brian Tracy International chief executive Andrew Phillips believes you must have a plan before you can achieve long-lasting success
The super generations
Which boomer are you? Your answer will tell you a lot about your attitude to superannuation and long-term planning, as Leenane Templeton director Andrew Frith explains
One red paperclip
Canadian Kyle MacDonald used a system of trades - starting with a single red paperclip advertised on the web - to achieve his ultimate dream of owning a house. Tara Chanapai & Therese Cronin plotted his amazing course.
Cheap as Chips
Are you a high-end share buyer or do you head straight for the bargain basement? Whichever your preference, Clare Mazzetti reveals which stocks present good value.
