Vital Statistics
Name: Andrew Barlow
Age: 34
Lives: South-East Melbourne
Education: University of Melborune - Commerce & Information Management
Companies Launched: Hitwise, Max Super, Oxia
Andrew Barlow - Good Firm Hunting
Andrew Barlow pocketed $240m for his role in launching internet firm Hitwise, and now he’s carving out a new career in venture capital. Joanne McCulloch reports.
Andrew Barlow - Good Firm Hunting
Andrew Barlow helped sell his internet firm Hitwise for $240m and now he’s carving out a new career in venture capital. Joanne McCulloch reports. Andrew Barlow is finding it hard to wipe the smile off his face. The entrepreneur recently sold his company Hitwise for $240m in cash, then pocketed multi-millions for his second start-up, Max Super. Now he is launching a new venture capital fund that aims to boost its assets under management from $30m to $100m by the year-end.
“Yep, I feel good,” Barlow says with a laugh. “Hitwise has been seven to eight years in the making. It’s great to see results on paper, but to actually get something done and get something tangible is a great reward. It’s really more a sense of relief because I moved on from Hitwise as an executive some years ago and now I’m frantic with other things.”
These other things include working as chief executive of Max Super - the innovative superannuation company he set up with his brother Dave, a former Merrill Lynch analyst. The firm is specifically targeted at the younger end of the market and aims to demystify the subject of retirement. Virgin-esque in its approach, its marketing copy is funky and up-beat - something that Barlow says differentiates it from other market leaders.
“We established a fresh new brand that is less institutional than mainstream brands,” he says. “We offer a really good product online and our goal is to engage people with super so they can get their rewards.”
Read the full article in the current issue of Wealth Creator with Mark Bouris on the front cover. Out Now!
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