Source: Wealth Creator Magazine March/April 2007

The Brands

Premium Brand partners (PBG) include: Royal Selangor, Georg Jenson, Hyatt Group Resorts and Hotels, Lambourghini, Australia Post, Macquarie Bank, Swatch Group, Asko Appliances, Fosters Australia, Volkswagon Group Australia. HSV, Saxton Management Group, Sensis, Canon
enewsletter signup:
Why subscribe?View archive

Paul Salmon: The Midas Connection

Source: Wealth Creator Magazine March/April 2007

Paul Salmon Facts

  • All-Australian 1987,88,97
  • Tassie medal 1988,
  • Leading goalkicker 84,87,88,89,90,91,92,93.
  • 2nd best and fairest reserves 1982,
  • Best first year player reserves 1982,
  • Essendon premiership sides 1985,93,
  • Essendon night premiership sides 1990,94,
  • Michael Tuck medal 1999 for best performance in a night grand final.
  • Named in Essendon’s Team of the Century

Paul Salmon: The Midas Connection

Paul SalmonCompetitive streaks can be both a blessing and a bane. For Paul Salmon it was a blessing that elevated him to AFL legend status. Now, his status (and reputation) remain an important ingredient in the success of his latest business venture, Premium Brands Group (PBG). Age wearies them’. An apt statement for any sports person; many slow down, are injured, are overrun by youth and fade. Yet, there are some who retire in glory, some whose legend lives on in the fond memories of supporter groups and a club’s history books.  There are some who have the courage to come out of retirement and still make a meaningful contribution to a team’s success. When Paul Salmon made his comeback, at 37 years of age, having already played over 300 games, there were doubters, but the Fish’s fairytale comeback proved a coup for the Essendon Football Club and illustrated to the sporting world in general, that even though age may weary, genuine passion overcomes all obstacles.

The interest generated by Salmon’s comeback won the imaginations of supporters of opposition clubs, nationwide media and opposition coaches, all wondering if this premiership player still had what it took to compete at the highest level. For Paul it was like slipping on the boots for the very first time. “Sheed’s (coach Kevin Sheedy) had selected me to come straight into the team after an injury in round seven, which was exciting enough, but he also selected me to start the game, not on the bench as everyone including me expected, but in the centre of the ground as the starting ruckman!

“I was full of nervous energy and adrenalin. I thought I would never have that sensation again after retiring from football at Hawthorn, so I was enjoying the opportunity. I admit I was having a bit of a laugh at myself for being in this position but there I was and there was no going back. I am a big believer in taking opportunities and I am a sucker for a challenge.”

Read the full article in the current issue of Wealth Creator with Bob Hawke on the front cover. Out Now!