Source: Wealth Creator Magazine March/April 2007

Essentials Range

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  • Mint All Over Your Home Multipurpose
  • Passionfruit Super Fast Oven & BBQ Cleaner

Super Fabulous range

- kickin' multipurpose cleaner
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Bex Gold: As Good as Gold

Source: Wealth Creator Magazine March/April 2007

Cinderella is a safe, environmentally friendly and fun cleaning product aimed at eco-concerned consumers, mothers with small children, pregnant women and those with allergies and skin conditions.

Bex Gold: As Good as Gold

Bex GoldBex Gold is a Pantene Young Business Women of the Year nominee, a successful marketing and communications consultant, the founder and Managing Director of Cinderella and a self-confessed ‘clean freak’ with a green streak. Her new household cleaning products are not only environmentally friendly but fun, safe to use and ready for distribution, making her ‘fairytale’ a reality.

Tracing her influence from her seamstress grandmother, toy making grandfather, property developing father and salon managing mother, Bex Gold had ample opportunity to learn and grow before acquiring an interest in a business of her own. Her ‘apprenticeship’ with the Gold family helped her in acquiring knowledge of business markets which came in handy during the establishment of the Cinderella brand.

The Idea

Bex spent many hours cleaning and “spraying Domestos around the house.” After moving to Currumba Valley and witnessing first hand what her love of Domestos and other standard cleaning products were doing to the land around her, she knew she “had to do it better.” Although some eco-friendly products already existed, Bex’s line Cinderella is differentiated by a number of factors; the ingredients, where they are sourced (deforestation is also an issue Bex is concerned about) and an unwillingness to compromise on quality and her eco-friendly values.  “I didn’t care about how much it cost, I wanted that and I’d work around any obstacles to make it happen.”

Read the full article in the current issue of Wealth Creator with Bob Hawke on the front cover. Out Now!